I am Puck Dieben. I graduated from the Design Academy in Eindhoven in 2016. As a pragmatic poet; I likes to search for simple solutions within limitations and love to give shape to imaginative concepts. In my design process I translate my ideas into simple yet playful objects that are characterized by a sincere, graphic form language. By doing this, I aim to capture wonder from daily life in tangible and useful design.
About one in five people have some fear of flying and I am one of them. In most cases it makes flying an uncomfortable experience, where every noise or encounter with turbulence seems to signal impending disaster. Others decide not to get on a plane at all and miss out on things they would like to do.
When I was working on this project I realized that the only way to stop your fear from taking over is to not take the problem too serious. Because when you do, you admit that the fear is relevant, while according to the facts, it is not. This is why I made a set of objects which can help you reflect on your own fear during your flight in a light and easy way.
1. DISTRACT YOURSELF & MEDITATE / Big soft socks can give you a more relaxed and cosy feeling. The set contains 1 sock, as a distraction you can knit the second one yourself. The instructionvideo whith a gently talking voice can help you meditate and keep your mind off scary thoughts.
2.CREATE SMALLER MISSIONS / This clock works as a timer. The maximum time you can set is an hour. In this way you can devide your flight into smaller 'missions'. To make sure that you dont freak out and look at the timer every minute, the numbers are replaced by a rotating patterns of lines which create a slowly changing visual.
3. USE YOUR IMAGINATION / Sometimes it works to imagine yourself in a different place, not realizing every second that you are floating miles above the ground. The monocle can help you imagine yourself in a different place, and at the same time it makes you playfull.
4.KNOW THE FACTS / The booklet helps you in two different ways. It contains a lot of simple facts about flying, visualized in squared patterns. In this way you can also use it as a writing booklet or distract yourself by coloring squares or playing squared games like 'boterkaaseneieren' or 'zeeslag' with your neighbour.
5. BE SUPERSTITIOUS / The back of the booklet is made from oakwood. In most of Europe knocking wood is a superstition, and because there is no wood to find in a plane you take it yourself!
Images provided by Puck Dieben. All rights reserved.
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